Marketing Content Specialist
Summary
The Marketing Content Specialist is responsible for managing the brands’ online presence by working closely with stakeholders to plan and edit engaging content across a variety of mediums and customer segments. The focus of this role is to curate and distribute relevant content to attract, acquire and maintain customer engagement.
Our ideal candidate is detail and results-driven, team-spirited, skilled and imaginative. Someone who can identify customer needs through research, reporting and experimentation in order to drive profitable customer action and meet marketing objectives.
Responsibilities
The ideal candidate will be responsible for following tasks:
- Assist teams and stakeholders in ensuring the execution of brand strategies.
- Executing the brand content marketing strategies across the customer lifetime journey.
- Collaborating with agencies to produce high quality content and creative assets.
- Writing, editing and/or refining digital copy.
- Delivering strong, engaging content to clients.
- Revising and optimizing dated content using information gathered in SEO research.
- Analyzing web metrics for overall success of different content and developing plans to optimize them.
- Creating content distribution network with other marketing verticals.
- Performing audits on site usability, usefulness, content, and branding from a user POV
- Publishing digital content through a CMS.
- Ensure our content has a consistent tone of voice, visual communication style, and brand adherence across all touchpoints – working continuously within existing and expanding brand guidelines.
Requirements
The ideal candidate will be responsible for following tasks:
- Assist teams and stakeholders in ensuring the execution of brand strategies.
- Executing the brand content marketing strategies across the customer lifetime journey.
- Collaborating with agencies to produce high quality content and creative assets.
- Writing, editing and/or refining digital copy.
- Delivering strong, engaging content to clients.
- Revising and optimizing dated content using information gathered in SEO research.
- Analyzing web metrics for overall success of different content and developing plans to optimize them.
- Creating content distribution network with other marketing verticals.
- Performing audits on site usability, usefulness, content, and branding from a user POV
- Publishing digital content through a CMS.
- Ensure our content has a consistent tone of voice, visual communication style, and brand adherence across all touchpoints – working continuously within existing and expanding brand guidelines.
Apply to this position
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